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McNicholas joins as Angela Jain, Managing Director, unveils Lifted Entertainment as the new name for the ITV Studios label behind some of the biggest, award-winning entertainment shows.

Global creator, producer and distributor has shown the updates of its biggest brands and a sneak peek of what's to come, including hottest dating shows, thrilling quiz formats, comfort TV and new spin offs.

The market, accessible exclusively online April 12-16, and reaching audiences around the globe, will welcome producers, distributors and buyers from some of the biggest international studios, broadcasters and streaming platforms.

MBC Group, one of the biggest Middle East broadcasters, announced that its current CEO, Marc Antoine d’Halluin, has stepped down, and that he is going to be replaced by his predecessor, Sam Barnett.

The first series of the show, produced by Bandicoot Scotland consolidated with 6.6m viewers and a 32% share on ITV and was the biggest new format launch on any channel.