10 MAR 2021


Global creator, producer and distributor has shown the updates of its biggest brands and a sneak peek of what's to come, including hottest dating shows, thrilling quiz formats, comfort TV and new spin offs.

10 MAR 2021

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ITV Studios has presented the updates of its biggest brands and a sneak peek of what's to come in its traditional Formats Festival, hosted by AJ Odudu and Maarten Meijs, President, Global Entertainment, ITV Studios. Between the new announcements are the new spin-off version of "The Voice", new formats launches like “MoneyBall" and  "Sitting on a Fortune , successful reality dating shows such us “Love Island” and “Let Love Rue”, and thrilling quiz shows like “The Chease” and “Beat the Cheasers”.

During the online event, ITV Studios highlighted the successful of the survival reality television show "I'm a celebrity Get Me Out of Here!"; the daytime quiz format "Winning Combination" with a second season commissioned in The UK; the strong first season of "Pretty Small" in the Netherlands; the great performances of quiz shows such as "Beat the Cheasers" commissioned in five different territories in 12 months and with records rating everywhere and "The Chase", that is a big success in the US on ABC.

On the other hand, ITV Studios has also remarked the game show "Catchpoint"; the great success of "The Alphabet Game" ("Pasalabra") in Spain where the program breaks ratings records everyday as well as the strong return the "Hell's Kitchen" in The US.

About the future of the formarts, Maarten Meijs asserted: "We have been tremendously busy in terms of creating new formats and a lot of them have been commissioned. The 40 percent of the shows commissioned  have not been produced or aired yet and a lot of them are going into production in the second part of the year."

As example of new shows commissioned, Meijs mentioned the game show "The Void" which was commissioned in the UK, as well as the cooking competition "Rat in the Kitchen" picked up in the US; the game shows "MoneyBall" and  "Sitting on a Fortune"; and the factual entertainment show "How to wake up rich".


In the frame of ITV Studios Formats Festival, the company has announced the brand-new global format "Stacking It!" created through the co-development deal agreed signed with Nippon TV last year. "Stacking It!" is a large-scale family entertainment game show with prizes galore, but contestants will only be able to take home…what they can stack. The format will be officially premiered to the international market at the MIPTV Formats Accelerator sessions on Friday 9th April at 09.30am CET.

Mike Beale said, MD Global Creative Network at ITV Studios: "We’ve been living in strange times this past year, but it is said that events like those we have witnessed lead to great steps in innovation and the ways we work - and that could not be more true of our collaboration with Nippon. We’re very excited to be launching ‘Stacking It!’ next month, when people will be able to get the full story, see exclusive clips and meet the creators of the show, including ITV Studios label, Gameface, to explain how it all works.”


Worldwide phenomenon "The Voice" turns 10 years this 2021 and introduces a new spin-off: "The Voice Rap", a digital first music competition developed specifically for the younger audience.  

From Hip Hop to Mumble Rap, and Reggaeton to Pop music, talents will have to give it their all to impress the coaches with their distinctive style, rhythm and poetry. The format has already been picked up by Turkish SVOD platform Exxen, where it will launch later this month and is being produced by Acun Medya, who also produces "The Voice" and its spin-offs in Turkey, Greece and Mexico.

Maarten Meijs, said, “We are incredibly excited to bring this newest spin-off to the market. Rap music has been conquering the charts for decades and translates into the hottest music genres in the game with a loyal community of followers.  Where 'The Voice', 'The Voice Kids' and 'The Voice Senior' are formats that cater to all ages, this version is about celebrating a special skill set that is used in various genres. It’s original, diverse, and fits perfectly to our cross platform strategy with the rise of on demand players, skewed at the younger audiences. 'The Voice' is a positive show, an empowering platform that uncovers the best talent. The Voice Rap adds to that: original storytelling with a unique look and own lyrics on existing beats.”