The figure the service is left with translates to a conversion rate of 8%. The company now seeks to satisfy investors, including BBC Studios and ITV Studios who pitched in more than $1.75bn before the app’s launch.
The streaming company introduced GatewayGo for consumers to interct with ads. The goal is to allows TV brands to attract digital-focused advertisers and transform TV into a top-notch advertising medium.
Crackle and Popcornflix serve as a common choice for free streaming. With 200 hours worth of new programming lined up, 33 million additional customers have indicated an interest in using the services.
The company's upfront pitch consists of products that have the potential to make digital ad buying more popular. It’ll be the first upfront season where Walt Disney will include Hulu in its portfolio.