9 JUL 2020

QUIBI LOSES 92% OF ITS EARLY USERS AFTER FREE TRIALS EXPIRE

The figure the service is left with translates to a conversion rate of 8%. The company now seeks to satisfy investors, including BBC Studios and ITV Studios who pitched in more than $1.75bn before the app’s launch.

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Mobile analytics firm Sensor Tower announced that Quibi was only left with 72,000 out of the 910,000 users who initially registered for the service with a free trial, which translates to a conversion rate of about 8%. According to the firm’s new report on Quibi’s early growth, Quibi has been downloaded 4.5 million times in total since 6th April. Afterward, the service changed its three-month free trial to a 14-day free trial. 

The losses are not the total number of Quibi’s users and only account for conversions for the first 3 days of sign-ups. The company now seeks to satisfy investors, including BBC Studios and ITV Studios who pitched in more than $1.75bn before the app’s launch.

Disney’s streaming product saw an 11% conversion rate of users who signed up in the US and Canada in the first three days, but it was out of 9.5 million. Disney+ has gone on to prove a success, managing more than 54 million subscribers globally thanks to the draw of blockbuster titles such as recent release “Hamilton.”

Sensor Tower spokesperson indicated that the cause of the mismatch between total download numbers could be, in part, because its data only counts installs as “the first download of an app by a single Apple ID or Google account. As such, our figures won’t reflect if the app is installed again by the same user, such as after deletion or to another device. The number of paid subscribers is incorrect by an order of magnitude,” and that “our conversion from download to trial is above mobile app benchmarks, and we are seeing excellent conversion to paid subscribers.”

The number of paid subscribers is incorrect by an order of magnitude,” and that “our conversion from download to trial is above mobile app benchmarks, and we are seeing excellent conversion to paid subscribers.” Quibi Spokesperson