Latest news of sensor-tower

Mobile gaming in-app purchase revenue grew 4% year over year in 2024, with time spent up 8% and number of sessions up 12%. Players spent $82 billion in mobile game in-app purchases in 2024,  growth was mostly seen on iOS, with Android in-app purchase revenue falling flat year over year.

Sensor Tower indicated in its report that this increase was driven by significant investments across mobile, desktop, and OTT platforms, resulting in a total of 3.3 trillion impressions.

The figure the service is left with translates to a conversion rate of 8%. The company now seeks to satisfy investors, including BBC Studios and ITV Studios who pitched in more than $1.75bn before the app’s launch.

That number might seem pretty low compared to other streaming launches, but SensorTower data isn’t complete since it focuses only on mobile-app downloads and excludes other ways that people can get the US$15-a-month service, such as through a cable provider.

The service led all apps in the United States with more than 30 million downloads in the fourth quarter of 2019, according to a report released by Sensor Tower, a research firm which specializes in mobile app insights.