ITV Studios' show with 145 adaptations globally, will be the first TV series to participate in the Decentraland Music Festival, launching its debut Metaverse experience: The Voice VIP Superverse.
The topical chat show, commissioned by Katie Rawcliffe, Head of Entertainment Commissioning at ITV, is co-produced by So Television, part of ITV Studios, and Lola TV for ITV.
ITV Studios announced that it has granted exclusive rights in the metaverse for its talent show “The Voice” to the Virtual Brand Group, an award-winning metaverse pioneer.