Under her new role, Lee will oversee the brand’s business operations in Korea, as well as Discovery in Japan. The recruitment follows the company’s effort to restructure its leadership team in the region ahead of its merger with Warner.
The Chinese company has entered into deals with Boxoo Entertainment in Korea as well as Huasha International to distribute the film in Europe and American markets.
Details have not been disclosed, but sources project the e-commerce giant of having offered to pay 50 billion won to three terrestrial broadcasters, almost to cover 70 billion won they had paid to the Tokyo Olympics Committee to broadcast the summer games.