The decision was made after months of disagreement over the deal's advertising inventory. The streaming service has attracted 15 million subscriptions so far.
The initiative focuses on social justice, equality and civic engagement, created in collaboration with Fair Count, The Leadership Conference on Civil and Human Rights, the NAACP, among others.
The show was the highest-rated new drama series premiere on CBC in more than four years when it premiered in Canada in winter 2018. Following that, NBCUniversal International Networks acquired the rights to all three seasons of the series for several territories from global distributor Cineflix Rights
Igbokwe will lead the company’s growing global television studio business and Hammer will strategically align NBCUniversal’s content business for the global market.