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Nielsen’s October 2024 report of The Gauge™ revealed sports and scripted dramas lifted broadcast to its third consecutive month of growth and largest share of TV since January.

Heralding the motto of Sports, this edition of Duhok will showcase 107 films by directors of different geographical backgrounds, in a variety of formats such as feature films, shorts, and documentaries.

In a recent webinar by Ampere Analysis, the company presented that sports have a major impact on sign-up rates.

Data from Gracenote revealed providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.

The deal includes titles like “Valley of Hearts,” “Tuzak,” “Eternal Love,” “The Way We Are,” “Love Like You,” and “For Both of Us.”