According to a new report by Ampere Analysis, Asia Pacific will be the most critical growth region for Netflix’s ad tier, with one of the most significant increases in revenue and the greatest average revenue per user (ARPU) uplift.
Written and created by Chris Cornwell (Strike Back, A Discovery of Witches), the story is inspired by the audacious true-life raids of Chinese art from museums and European collections over the last decade.
In the Asia-Pacific region, viewing of horror TV and film on Netflix grew by 20% from 2020 to 2021. Over the same period, viewing hours of horror content in Southeast Asia increased by over 40%.
With the growing popularity of free, ad-supported streaming services and ad-supported tiers of subscription services, TV consumers are not only accepting ads, but in some cases embracing them, according to Hub.