Fremantle Denmark, Norway, Sweden, Finland, the Netherlands, Belgium, and Portugal have optioned the format. The deal for "Battle in the Box" follows a previously announced co-development deal for music gameshow and play-a-long format "The Beatbox,"
Both companies have joined forces to offer a wide content library, including TV series and movies from Bavaria and theatrical feature films from Picture Tree. Yuanyuan Rothbauer, Co-MD & Head of Sales at PTI and Helge Köhnen, Head of Content Sales at Bavaria Media, bring more details about this win-to-win agreement.