The Brazilian telenovela, which revolves around feminine empowerment and courage, premiered on the Argentine channel on Monday, July 26, reaching 11.29 rating points and 58.96% share during the showing of the first episode.
Dramax, the subscription-based OTT platform containing both leading Turkish and global productions, has been welcomed warmly by Spanish speaking audiences, with special interest from Argentina and Spain, in addition to Arabic-speaking countries.
Parrot Analytics revealed which were the most outstanding series in the country by contextualizing each title within the market and stating the show's performance as a difference from the average demand for a series.
The network garnered a 44.9% share, the highest TV record ever recorded in the region. The network garnered a 45.49% share average, an average of 10.56 rating points.