Search results for Omdia
26 MAR 2024
Forecasts
Omdia: Indian Premier League set to transform country’s media and ad landscape in 2024
The last media rights five-year contract was valued at $1.2 billion annually, but the IPL is poised to monetize these massive rights costs through ad and sponsorship, rather than subscription revenue.
14 MAR 2024
Data
Omdia: SVOD services are declining and free video is on the rise
YouTube is the top video service provider in key markets, and simultaneously, there is strong growth in other social video platforms and Free ad-supported television (FAST) services.
30 JAN 2024
Data
Omdia: Prime Video Ad-supported service to generate over $2bn in 2024
This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service.
24 JAN 2024
Data
SVOD “stacking” has fallen, but FAST viewership continues to rise
Consumer appetite for subscription streaming services has transformed the industry over the past decade, but new data from Omdia has found a notable shift in subscription video on demand “stacking” behavior.
8 NOV 2023
Data
FAST: Top five channels in the USA drive 20% of total consumption
New research from Omdia has revealed that Free Ad-Supported Television's growth in the the country is being powered by a small number of players.