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Across all the markets covered by Omdia’s latest study, average total daily viewing time reached 362 minutes per person per day in 2021 (6 hours and 2 minutes), down 0.5% on last year.

Germany’s pay-TV market declined for a second consecutive year in 2021, with subscriptions down by 459.855, its worst rate of decline to date. Omdia revealed that the country’s main telcos have different approaches for a new business era.

Reporting on the most up-to-date research at this week’s Connected TV Summit, Omdia Senior Director Maria Rua Aguete stated that people from the UK tend to spend more and certainly no less on streaming video services.

An Omdia study reveals the technology has reached 540 million at the end of 2021 and will account for almost 60% of global mobile service revenues in 2026, coming from 40% of subscriptions by volume.

The average virtual pay TV consumer utilized 13.5 video services per month compared to the average video household at 7.4 services during 2021, according to new research from Omdia.