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Ad-Supported plans surge as YouTube overtakes Netflix in key markets 16 APR 2025

Trends

Ad-Supported plans surge as YouTube overtakes Netflix in key markets

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.
USA: Gen Z drives subscription economy shift with bundled services and paid social media 16 APR 2025

Markets

USA: Gen Z drives subscription economy shift with bundled services and paid social media

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.
Hollywood filming falls in the first quarter of the year 15 APR 2025

Markets

Hollywood filming falls in the first quarter of the year

Facing fierce global competition and industry cutbacks, on-location filming in Greater Los Angeles fell 22.4% in early 2025, with all major production categories reporting declines, according to FilmLA’s latest report.
Sebastiano Lombardi changes its role inside Italy's Mediaset 9 APR 2025

Corporate Moves

Sebastiano Lombardi changes its role inside Italy's Mediaset

The executive has been appointed Deputy Director of Content, Development, and Innovation in Entertainment at Mediaset. He will report directly to Massimo Porta, Head of Entertainment.
Madeleine Haeringer to join MSNBC as Senior VP of digital, audio and longform 9 APR 2025

Corporate Moves

Madeleine Haeringer to join MSNBC as Senior VP of digital, audio and longform

She will oversee MSNBC.com, the network’s social media accounts, audio products, and longform content production. Haeringer begins her new role on May 7 and will report directly to MSNBC President Rebecca Kutler.