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Streaming: SVOD brands shift from advertising to bundling 12 JUN 2025

Trends

Streaming: SVOD brands shift from advertising to bundling

88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.
HBO Max advances global expansion with July launch across 12 new countries 10 JUN 2025

Deals

HBO Max advances global expansion with July launch across 12 new countries

HBO Max expands to 12 new countries in July, including Iceland, Georgia, and Malta. Warner Bros. Discovery ended the first quarter of 2025 with 122.3 million streaming subscribers, reflecting an increase of 5.3 million from the previous quarter.
Karga Seven's "Beneath the surface" to have a second season on Bein's TOD 10 JUN 2025

Streaming

Karga Seven's "Beneath the surface" to have a second season on Bein's TOD

TOD is the beIN media group´s streaming platform. Produced by LA- and Istanbul-based Karga Seven Pictures, the first season of "Beneath the surface" captivated audiences with its compelling mix of family drama, a tense murder mystery, and a rich love story.
Warner Bros. Discovery to separate into two media companies 9 JUN 2025

Corporate Moves

Warner Bros. Discovery to separate into two media companies

The company will separate its business units into Streaming & Studios (Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max) and Global Networks (CNN, TNT Sports in the U.S., and Discovery, top free-to-air channels across Europe, Discovery+, and Bleacher Report).
Saudi Arabia’s streaming boom undermined by piracy and account sharing 9 JUN 2025

Markets

Saudi Arabia’s streaming boom undermined by piracy and account sharing

Piracy in Saudi Arabia fell from 52% to 43% in late 2024 but remains among the highest in EMEA; account sharing has climbed to 35% despite streaming costs 16% below the regional average, putting pressure on revenue per subscriber across 530+ available services.