Search results for ad-tier
1 NOV 2023
Streaming
Netflix's ad tier reaches 15 million users a year after launch
The company had five million monthly ad-tier users in May and has been hiking prices on its ad-free options to nudge more subscribers to the other tier, where commercials help bring in more revenue per user.
20 MAR 2023
Streaming
Netflix ad-tier plan reaches one million users in the United States
After a slow start since its launch last November, around 1 million accounts are thought to be subscribed to Netflix’s ad-supported tier in the United States, according to internal figures seen by Bloomberg.
9 DEC 2022
Streaming
Netflix’s ad-tier: Markets with more local Originals see a smaller discount
According to Ampere Analysis data, there was a negative correlation between the volume of upcoming Netflix Originals and the level of discount Netflix is offering for subscriptions to its new ad-funded tier in non-English speaking markets.
14 OCT 2022
Streaming
Netflix’s ad-tier will cost $6.99 in the US and launch on November 3
Netflix announced that its lower priced ad-supported plan, which the company calls Basic with Ads, will cost US$6.99 a month in the United States and launch on November 3.
15 SEP 2022
Streaming
Netflix estimates its AVOD tier will reach 40 million viewers by 2023
Netflix estimates its ad-tier would grow to over 40 million unique viewers by the third quarter of 2023, with 13.3 million from the United States.