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Paul Alexander leads new writing talent, including Larry Dean and Erika Ehler, for the adult animation series.

During the fourth day of the event, Alejandro Rojas, Director of Applied Analytics at Parrot Analytics, and Alexander Nempeque, Data & Insights Director at WarnerMedia Latin America, discussed the importance of creating franchises.

The executive, holding years of executive production experience with BBC Studios and Tall Story Pictures, among others, will work alongside the company's Pia Masters, who develop the label's business model.

Bastin will begin working on 1 September. The organization will be focused on developing a comprehensive slate of new formats for Viaplay and selling existing ones internationally and divesting its non-scripted production, branded entertainment, and events companies.

Sony Pictures Television launched its digital screenings as a replacement for the traditional L.A screenings event. The company's EVP, Distribution & Networks for Latin America, explains the initiative's workflow and all its content launches.