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New French class satire joins a high-profile lineup including "Mozart Mozart", "Empathy", "Velvet New York", "The Couple Next Door – Deadly Attraction", and "The Great Chimera", as Beta targets buyers in Cannes with top-tier scripted content from around the world.

The exec brings more than 20 years of experience in the online video and broadcast industry, with senior roles spanning both established media groups and start-ups.

The brand new format – a UK first – is launching with British Airways as the initial brand to trial Dynamic Pause Ads. The flag carrier is using this format as part of its The End of Summer Sale campaign, offering customers limited-time, special offers when booking their next adventure.

The partnership introduces a dedicated pocket.watch channel featuring a mix of content from the company’s top kids and family creators.

The CEOs of the Italian companies within the group – Fremantle Italia, Lux Vide, The Apartment, Wildside, Picomedia, and Stand By Me – will have dual reporting lines to both, while group functions will be divided by area of expertise. Fiorespino and Saba will both report to Andrea Scrosati, Group COO and CEO Continental Europe.