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USA: TV viewing in November reached highest level since February 12 DEC 2024

Trends

USA: TV viewing in November reached highest level since February

Nielsen’s latest report of The Gauge revealed that streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares.
Nielsen appointed Bill Michels as Gracenote’s new Chief Product Officer 6 DEC 2024

Corporate Moves

Nielsen appointed Bill Michels as Gracenote’s new Chief Product Officer

The executive will oversee Gracenote’s global Product team, driving the development of its video, sports, and music offerings while spearheading efforts to expand into key markets.
Unlocking the power of targeted advertising in a fragmented media landscape 2 DEC 2024

Markets

Unlocking the power of targeted advertising in a fragmented media landscape

A recent study by Nielsen revealed how advertisers can adapt, highlighting the critical role of advanced audience insights in modern media planning.
USA: Broadcast grew 7% in October in total watching time 28 NOV 2024

Trends

USA: Broadcast grew 7% in October in total watching time

Nielsen’s October 2024 report of The Gauge™ revealed sports and scripted dramas lifted broadcast to its third consecutive month of growth and largest share of TV since January.
Nielsen's Gracenote launches new Data Hub with more SVOD insights 13 NOV 2024

Apps

Nielsen's Gracenote launches new Data Hub with more SVOD insights

It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content