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Italy-based content group Rainbow has announced two new moves at the Canadian animation services provider in North America Bardel Entertainment, naming Tina Chow as new CEO and Richard Grieve as COO of the company.

The 3D animated fantasy series aimed at children aged 6-9 has already been pre-bought by EBS Korea.

The title was presented by its creator, "Pinocchio." The introduction came ahead of “Pinocchio and Friends"'s November debut on 29th November.

The series has now reached audiences from Netflix, Amazon Prime Video Direct, HBO Max, Nickelodeon Latin America, China’s CCTV and Kartoon Channel. Season three is currently undergoing production months before the brand’s 2002 retail release.

The international hit series is an exclusive Netflix original live-action adaptation of the original animation series. The company will soon launch an international line of beauty consumer products based on the series, targeting women in their 20s.