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With more than 30 years of experience in the industry, the executive has held leadership and production positions in four of the most important Hispanic television networks in the United States and Mexico: TV Azteca, Telemundo, Televisa and Univision.

Tubi customer can now access the service free of cost from the Roku Channel Store and watch thousands of movies and TV shows, all localized in Spanish-language, alongside collections such as Hollywood Favorites, Family Entertainment, and The Best of TV Azteca.

The title serves as a premier for one of the deals brokered with the streamer's partnership with TV Azteca. The service has recorded 33 million monthly active users, marking a 65% year-over-year increase.

Tubi’s Chief Content Officer Adam Lewinson and TV Azteca’s Chief Digital Officer Emilio Aliaga talked about the surge in AVOD consumption behaviors in Mexico following Tubi’s launch through its partnership with TV Azteca earlier this year.

Following the successful launch in the United States, Banijay Rights is bringing its hit comedic game show format to Mexico, teaming up with TV Azteca and EndemolShine Boomdog.