BANIJAY RIGHTS BRINGS HIT FORMAT “DON’T” TO MEXICO

Following the successful launch of “Don’t” in the United States, Banijay Rights is bringing its hit comedic game show format to Mexico, teaming up with TV Azteca and EndemolShine Boomdog. The local adaption is set to start production this week.

Locally known as “Don’t: No lo Hagas,” the Mexican series will be hosted by presenter and comedian Adal Ramones, and is expected to launch in September on national broadcaster Azteca Uno.

“Don’t” is a physical comedy game show where families can win money by following one simple rule: don’t do it. The show tests contestants through spectacular and impressive physical games, where the key is to overcome their instincts in the ultimate test of mind, body and family bonds.

A recent hit in the United States for ABC Networks, the family-friendly format launched as the #1 show of the night on network television, won its slot for 18-49s and 25-54s. The 8x60’ series was produced by Banijay Studios North America, executive produced by Hollywood superstar Ryan Reynolds, and hosted by Adam Scott.

“The fun-loving mischievous tone of ‘Don’t’ is just the tonic international audiences need right now. We at Banijay Rights are very excited to see the first international adaptation go into production in Mexico with Endemol Shine Boomdog for Azteca, a highly-esteemed partner of ours,”  said Elliott Chalkely, Vice President of Sales at Banijay Rights.

Alberto Ciurana, General Director of Contents and Distribution of TV Azteca, commented that “being able to offer audiences quality content and entertaining international formats produced in Mexico is a top priority for TV Azteca, and ‘Don't’ is a clear example of this”.

Lastly, Alejandro Rincon, CEO of Endemol Shine Boomdog, added: “We are thrilled to partner with the team at TV Azteca and our new colleagues at Banijay Rights to bring ‘Don’t’ to Mexico. This is such a fun concept, and with the great Adal Ramones as our host, we believe we’ll be able to deliver something special to the Mexican audience”.