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In this newly created role, Cerdá will oversee the product and technology development strategy and execution for Univision’s streaming portfolio, anchored by the recently launched free ad-supported streaming service PrendeTV.

With more than 30 years of experience in the industry, the executive has held leadership and production positions in four of the most important Hispanic television networks in the United States and Mexico: TV Azteca, Telemundo, Televisa and Univision.

With a strategy to reach younger audiences and viewers who don't only engage in English language networks, the channel has garnered the highest primetime viewership among Hispanics over the age of two.

Companies such as NBCUniversal, Fox, Discovery, Univision, Disney and WarnerMedia made presentations and advanced their main programming news, this year in a virtual way.

This year’s slate features more than 2500 hours of original content across Univision and UniMás broadcast networks. The digital event showcased launches across different genres, including news, scripted series, and festivals/events, among others.