27 MAY 2021

UNIVISION IS THE LEADING TV NETWORK AMONG US HISPANICS

With a strategy to reach younger audiences and viewers who don't only engage in English language networks, the channel has garnered the highest primetime viewership among Hispanics over the age of two.

Imagen Luis Silberwasser deja la presidencia de Telemundo

 Luis Silberwasser, ex Presidente de NBCU Telemundo Enterprises.

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Univision’s viewership has led it to become the No. 1 choice among U.S. Hispanics on television for a 29th consecutive broadcast season. “We are honored that, season after season, our community turns to our platforms for the news, sports, and entertainment they seek,” said Luis Silberwasser, President of the Univision Television Networks Group. “We have a special connection to our audience that is unmatched in the market. And, listening to our audience and delivering the content they love remains our highest priority."

The network's programming has received the highest primetime viewership among Hispanics over the age of two. During the 2020/2021 broadcast season, its most-viewed drama was “Vencer el Desamor," while its number one new outlet was No. 1 News “Noticias Univision Presenta: Una Nueva Era," number 1 Morning Show “Despierta América," and its top award shows were “Premio Lo Nuestro” and “Latin GRAMMY Awards” among Adults 18-49. Additionally, the network garnered attention with its Domingos en Familia programming block.

The stand-out performance made Univision the No. 1 Spanish-language network for the 29th consecutive broadcast season, outperforming Telemundo by more than 25% margins across ALL key demos in primetime and total day, surpassing Telemundo. The channel is among the top five broadcast networks in primetime during the 2020/2021 broadcast season among key demos, including Total Viewers 2+, Adults 18-49, and Adults 18-34 across all languages.

Part of its strategy also includes attracting younger audiences than its network competition. Nearly 85% of its primetime viewers do not access any of the top 10 English-language networks in the country. “It is part of a proven programming strategy that includes the best Spanish-language scripted and unscripted entertainment, news, and sports, which have made us No. 1 for almost 30 straight seasons. We are excited for what’s ahead and look forward to bringing more unforgettable moments across our portfolio in the coming year.”

Strengthened with its programming slate, the network’s social platforms surged, hitting over 88 million total interactions and generating a 27% year-over-year increase to become the most social Spanish-language broadcast network. The results were driven by the No. 1 and No. 2 most-social Spanish-language telecasts with the “Latin GRAMMY Awards” and “Premio Lo Nuestro,” as well the No. 1 and No. 2 most-social Spanish-language reality series “Mira Quien Baila All-Stars” and “Tu Cara Me Suena.” “Noticiero Univision” led the way on broadcast, ranking as the No. 1 most-social news program regardless of language, out-delivering “NBC Nightly News with Lester Holt,” “ABC World News Tonight with David Muir,” and “CBS Evening News with Norah O’Donnell.”

UniMás is delivering double-digit consecutive quarterly primetime audience growth among Total Viewers 2+ (+55%), Adults 18-49 (+45%), and Adults 18-34 (+44%) since the third quarter of last year. The network is also generating buzz on social, growing 84% year-over-year. UEFA Champions League currently averages 908,000 Total Viewers 2+ and 453,000 Adults 18-49 season-to-date and delivers record ratings for the property in the U.S. across all languages.

Galavisión is delivering double-to-triple digit audience advantages over its closest competitor, Universo, during primetime among Total Viewers 2+ (+53% advantage), Adult 18-49 (+114% advantage), and Adults 18-34 (+180% advantage). Additionally, Galavisión will finish the 2020/2021 broadcast season as the youngest Spanish-language entertainment cable network with a median age of 37 in primetime. This broadcasting season brought Univision’s catalog of television networks consisting of Univision, UniMás, Galavisión, and TUDN, is delivering 59% of all primetime viewing on Spanish-language television – a two points share increase versus the 2019/2020 broadcast season.

We are honored that, season after season, our community turns to our platforms for the news, sports, and entertainment they seek. We have a special connection to our audience that is unmatched in the market. And, listening to our audience and delivering the content they love remains our highest priority.” Luis Silberwasser President, Univision Television Networks Group

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