20 DEC 2024

Univision to finish 2024 as the leader Spanish-language network across broadcast and cable

It will finish the year as top 5 most-watched broadcast network in primetime, regardless of language.

20 DEC 2024

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Univision is expected to finish 2024 as the No. 1 Spanish-language network in primetime and total day for the 32nd consecutive year (since 1993), among Total Viewers, Adults 25-54 and Adults 18-49. Univision reaches more U.S. Hispanic Adults 18-49 weekly than any other entertainment source across broadcast and cable. The network boasts the highest number of entertainment programs on all of television, with 58 out of the top 100 shows among U.S. bilingual Hispanic adults in this age group, surpassing all other networks regardless of language.

Univision boasted double-digit advantages in total day over Telemundo among Total Viewers (+11% advantage), Adults 25-54 (+24% advantage), Adults 18-49 (+29% advantage) and Adults 18-34 (+31% advantage).

Noticias Univision reaching more U.S. Hispanic Adult 18-49 viewers weekly than news on English-language broadcast and cable networks, as well as Telemundo. The news division is reporting quarter over quarter audience growth during fourth quarter of 2024 to date among Total Viewers (+5%), Adults 25-54 (+9%), Adults 18-49 (+12%) and Adults 18-34 (+10%).

Univision was home to Super LVIII, the most-watched Super Bowl on Spanish-language television ever; the CONMEBOL Copa América final match between Argentina and Colombia, which drew the largest audience on Univision since the 2014 World Cup final; the UEFA Euro Cup title game, which was the most-watched Euro telecast ever in Spanish-language; and Game 1 of MLB World Series — combined with FOX Deportes, the biggest audience on Spanish-language television for a World Series game ever.

Liga MX again ranked as the most-watched club soccer league in North America. The 2024 Liga MX Apertura final between Club America and Monterrey was the #1 rated prime club soccer match of the year on any network with Adults 18-49, as Club America made history with a three-peat title win. The 2024 Liga MX Clausura final between Club America and Cruz Azul was the most-watched prime club soccer match of the year on any network in Total Viewers.

ENTERTAINMENT

In 2024, Univision hosted two of the top three most-watched music award shows among U.S. Hispanic Adults 18-49. The 36th Annual “Premio Lo Nuestro” captivated 3.9 million Total Viewers during its live broadcast on February 22, 2024, securing Univision as the No. 1 network across all television among Adults 18-49 for the fifth consecutive year. Similarly, the 25th Annual Latin Grammy Awards on November 14, 2024, reached 4.2 million Total Viewers, making it the highest-rated entertainment program of the year on Spanish-language television.

Univision's primetime dramas also achieved remarkable success. The second season of “Mujer” became the top-rated drama on television among U.S. Hispanic Adults 18-49, with an average of 1.4 million Total Viewers. The series exhibited double-digit audience growth from its first season, elevating Univision to first place during its weeknight 9 p.m. slot. Meanwhile, “Fugitivas” and “La Historia de Juana” further solidified Univision’s primetime leadership, delivering significant audience growth across key demographics.

New programs like the all-female talk show “Desiguales” also resonated with audiences. Since its debut in February 2024, “Desiguales” has averaged 439,000 Total Viewers among Adults 18-49. Additionally, the long-standing entertainment news program “El Gordo y La Flaca” continued its reign as the top-rated entertainment news magazine among U.S. Hispanic Adults 18-49, showing consistent audience growth throughout the year.

NEWS

Noticias Univision’s townhalls featuring Kamala Harris and Donald Trump drew 2.8 million Total Viewers. These events ranked among the top 10 most-watched news specials on television with U.S. Hispanic Adults 18-34, generating over 110 million impressions across digital platforms. Univision’s coverage of Mexico’s 2024 presidential election further positioned the network as the No. 1 Spanish-language network, delivering substantial audience advantages over competitors.

The flagship “Noticiero Univision” remained a cornerstone of the network’s success, averaging 1.2 million Total Viewers. For the 32nd consecutive year, it ranked as the leading evening news program on broadcast television among U.S. Hispanics, outpacing combined viewership from English-language counterparts.

SPORTS

Univision aired four of the top five most-watched club soccer matches of the year. Coverage of the Copa América delivered 12 of the top 20 programs on Spanish-language television, including the final match between Argentina and Colombia, which drew 6.35 million Total Viewers—the network's largest audience since the 2014 World Cup final.

Univision also set new benchmarks with the UEFA European Championship title game and its inaugural year broadcasting Major League Baseball. The Spain-England Euro final became the most-watched telecast in Spanish-language history for the tournament, while Game 1 of the World Series set a record for Spanish-language viewership, averaging 1.29 million Total Viewers. Collectively, TelevisaUnivision networks captured 45% of all soccer viewership in 2024, underscoring their dominance in sports programming.

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