Luis Silberwasser
Univision Communications Inc. has presented its 2021-2022 programming lineup ahead of the Company’s “Grow With Us” themed Upfront presentation to advertisers this afternoon. PrendeTV is home to the widest selection of the most popular Spanish-language, binge-worthy programming available to viewers in the U.S. and features 50 streaming channels and more than 30,000 hours of content. “Univision is the gateway to U.S. Hispanics and represents an untapped opportunity for brands to deliver current and future growth,” said Donna Speciale, president of Advertising Sales and Marketing, Univision. “According to Nielsen, brands not active in Spanish-language are leaving an incredible 39 percent of ad spend return on the table and are missing out on a key opportunity to speak to the consumers that are the main growth driver in these major categories."
This year’s slate features more than 2500 hours of original content across Univision and UniMás broadcast networks. The network will expand its new outlets and implement new features to optimize client campaigns and help solve the underrepresentation of Hispanic consumers, set to begin rolling out in Q4 2021. “Nobody understands this audience like Univision,” Speciale said. “We have the research, data, and insights to help brands engage in-culture and in-language, and are committed to developing new solutions to optimize performance across our portfolio for our partners.”
Its live event programming next year will include “UniVisionarios” and “TUDN Mega-Fest,” to join Univision’s brand-defining award shows in “Premios Juventud” (Youth Awards), “Latin GRAMMY Awards” and “Premio Lo Nuestro.” “UniVisionarios” is also set to launch soon.
Reality competitions will include “Domingos en Familia," “Nuestra Belleza Latina," “Pequeños Gigantes,” “Mira Quién Baila," “Tu Cara Me Suena," and “¿Quien es la Máscara?." “Domingos en Familia” continues to hold the number one show spot on the network with double-digit audience advantages over Telemundo on Sunday night. Novela titles include "S.O.S. Me Estoy Enamorando," “La Desalmada," “Vencer el Pasado," and “Génesis" to power the network’s primetime programming block. Additionally, this season marks the return of Univision’s beloved franchise, “The Collection,” with the modern remake of classic telenovela “Los Ricos Tambien Lloran.”
Univision News will also launch a first of its kind, news channel on PrendeTV, providing Hispanic audiences with news and information from trusted and emerging voices 24-hours a day, 7-days a week. The news channel will debut on PrendeTV in Q1 2022. PrendeTV has garnered 1 million active users spending two hours a week and a streaming average of 5 million users by year-end. Univision’s TUDN, the undisputed Home of Soccer in the U.S. and multimedia sports brand of Univision Communications Inc., will deliver hefty soccer coverage this season 2021-2022 through its Liga MX, Mexico, and U.S. National Teams World Cup Qualifying, UEFA Champions League, UEFA National Teams World Cup Qualifying, and MLS catalogs, among others. In addition, TUDN recently re-launched its coverage of combat sports with Combate Global, the premier Hispanic Mixed Martial Arts (MMA) sports franchise through a five-year deal.
Univision is the gateway to U.S. Hispanics and represents an untapped opportunity for brands to deliver current and future growth. According to Nielsen, brands not active in Spanish-language are leaving an incredible 39 percent of ad spend return on the table and are missing out on a key opportunity to speak to the consumers that are the main growth driver in these major categories.” Donna Speciale President of Advertising Sales and Marketing, Univision
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