Mexico leads in this metric, with more than 92% Mexican respondents reporting that they used a streaming service at least once a week. Brazil followed closely behind (91%), followed by Argentina (81%), according to Magnite’s latest research.
Dramax, the new digital platform brought into life with a subscription system prepared for viewers from the whole world, has started its broadcasting life, aiming to introduce the Turkish series to global viewers with Spanish and Arabic dubbing options.
Sets record in Argentine TV leading the last 11 months and surpassing a 40% share. Closes out march at #1 after a continuous daily winning streak in 2021.
In a survey conducted across Mexico, Brazil, Colombia, and Argentina by Penthera, 90% of viewers said they watch content on mobile, with 56% citing it as their preferred viewing device over CTV and PC.