Global buyers will take a look at the docu-reality "Drive Therapy"; the new studio entertainment format "Beat the Average!" and the new scripted series "Exceptional".
The first episode of the primetime show produced by Blu Yazmine for RTI garnered 2 million viewers with an audience share of 9.8% above the average share of the channel, and an audience share of 13.62%.
Willem Pruijssers, CEO of the global distributor, explains how was the evolution of the company since its foundation and anticipates the launches for MIPTV 2022.