MIPTV 2022: Mediaset Distribution to present Italy's hit "Back to School"

The first episode of the primetime show produced by Blu Yazmine for RTI garnered 2 million viewers with an audience share of 9.8% above the average share of the channel, and an audience share of 13.62%.

Share

Mediaset Distribution has confirmed its role involving the launch of "Back to School," Italy's hit with breaking record results, at the upcoming MIPTV event in Cannes. “After two years of lockdown I am very excited to pitch this incredible format to my clients as I really believe in the good results of a show that is fun and entertaining with kids and celebrities having a great time together," Claudia Marra who handles the format’s rights for Mediaset Distribution, said.

"Back To School" (5 episodes) is a game show aired by Italia 1 on January 4 in prime time, produced by Blu Yazmine for RTI. The first episode reached almost 2 million viewers with an audience share of 9.8% above the average share of the channel, while the commercial target group reached a very good audience share of 13.62%. “The format was devised internally and proved to be a great success: the launch overperformed the channel average and the overall reception was so good that it has been immediately confirmed for a second season," Massimo Porta, Head of Entertainment at Mediaset, said. 

In each episode, a group of children aged 7 help celebrities to pass the much-feared and first real test we all have experienced in our lives: the fifth-grade exam at elementary school. The host Nicola Savino presents twenty-five celebrities from the world of entertainment, music, and sports and invites them to go back to school to attend classes given by 12 children. The six candidates take the final exam in front of an examination commission formed by five real teachers who will decide either to promote or hold them back to the next episode. Before taking the exam, they will receive help from a team of twelve whiz kids, aged 8 to 10 years, who will be their teachers.

 

After two years of lockdown I am very excited to pitch this incredible format to my clients as I really believe in the good results of a show that is fun and entertaining with kids and celebrities having great time together.” Claudia Marra Mediaset Distribution