MIPCOM 2024: Mediaset Distribution brings scripted series and fresh formats

Among the company highlights is the second season of hit entertainment show “Io Canto Generation”, which achieved 2.4 million viewers on Canale 5.

14 OCT 2024
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“Io Canto Generation”

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Mediaset Distribution is set to captivate global audiences at MIPCOM 2024 with a diverse and exciting lineup of new scripted and unscripted titles. The company will present a variety of fresh formats, showcasing innovative concepts and engaging stories across genres, promising to resonate with international buyers and distributors at the MFE’s stand. In particular, the second season of hit entertainment show “Io Canto Generation” broadcast by Canale 5, achieving 2.4 million viewers with an audience share of 18.1% and more spin-offs have been announced by the group.

SCRIPTED HIGHLIGHTS
"The Corsaro Brothers" ("I Fratelli Corsaro") ( 4x100’), based on the novels of Salvo Toscano, is a detective series that follows two brothers, Fabrizio and Roberto, as they navigate crime and personal turmoil in Palermo. The intense family dynamics and the intricate crime-solving make this show a thrilling watch.

"The Good Family - Second Season" (16x50’) ("Storia di Una Famiglia Perbene")  returns with more twists as Maria De Santis fights to protect her community from criminal organizations. The new season introduces new antagonists and personal dilemmas, keeping viewers on the edge of their seats.

"Alex Bravo" (12x50’) is a light crime series led by the charismatic Marco Bocci, "Alex Bravo" that blends humour and action. The show follows a talented but unconventional cop whose personal life is as chaotic as his cases. With a dynamic cast and a witty tone, it promises a fresh take on the crime genre.

UNSCRIPTED LINEUP
The much-anticipated return of the popular kids' singing competition, "Io Canto Generation," (6x150’) brings together talented young singers aged 10 to 15. Coached by celebrities, these children compete for the chance to record a song with a prestigious radio network. This show is packed with musical performances and emotional moments.

In the reality show with a comedic twist "Max Working" (4x110’), Max Angioni, a popular stand-up comedian, takes on various real-world jobs in a bid to prove his versatility. Each episode culminates in a stand-up performance where Max humorously reflects on his experiences, making this series a unique mix of job reality and comedy.

In the entertaining game show "Back to School" (11x150’), children become teachers and celebrities become students. The show challenges celebrities to pass elementary school exams, with kids guiding them through the process. It's a fun and light-hearted look at education and competition in a family atmosphere with lots of emotions. The format has been adapted in Germany (SAT.1 for two seasons).

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