Miptv 2022: Armoza Formats will launch three new programs

Armoza Formats is launching new formats for Spring 2022 that are related to the human nature in fun, emotional and heart-warming ways. Developed by Armoza Formats, Artza Productions, Ravit Lior-Mandel and Danny Friedlander, "Drive Therapy" (60’) is a docu-reality where in each episode, a backseat therapist, along with his trusted driver, will pick up three people who are on a journey in their lives and drive them to a destination in order to confront something in their lives.

From Armoza Formats, comes new studio entertainment format "Beat the Average!" where in each episode, a team of three contestants – friends, family, co-workers – compete together in the studio in unique challenges across a wide variety of categories. In three stages that get harder and harder, they’ll be competing against the people – a group of 100 individuals who do the same task to get an average score.

Also on Armoza’s slate is a new scripted series that is available as both format and finished tape. From 8 Productions, "Exceptional" is an exciting and suspenseful teen drama that unfolds stories of friendship and betrayal, morality and sin and of course, love in its many forms. Maya, a popular blogger, is preparing for the perfect summer after being chosen to represent a fashion brand along with her boyfriend and their social media group, the Glitch Group. All this changes when she is forced to accompany her 15-year-old Autistic sister, Alona, to a youth sailing camp for people with special needs. At the camp, the two sisters are pushed to spend time together after years of alienation and distance from each other. The sisters become closer with those at the camp and perhaps, even each other. The series will begin airing soon on Kan 11, Israel’s public broadcaster.

Avi Armoza, CEO of Armoza Formats, “We are coming to MIPTV this year with dynamic and creative formats that viewers everywhere will connect to in the way they address our human nature. Whether it’s a studio competition that highlights people’s need to be above average, a docu-reality that helps viewers and participants alike find a new direction when they are stuck or a new teen drama that highlights how exceptional everyone can be – we look forward to sharing these new formats with our clients, both in Cannes and our continued virtual meetings.”