Cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service, according to Parks Associates.
The companies will feature a series of film screenings, virtual reality (VR) experiences and panel discussions, all free of charge, as part of the official cultural programming of COP15 in Montreal on 11 December.
ITV has signed a multi-year licensing deal with Paramount Global Content Distribution, allowing UK audiences to stream the likes of "Everybody Hates Chris" and "Freaks and Geeks" on ITVX for free in 2023 and beyond.