This adaption is also the first time one of All3Media International’s scripted formats will be produced in Sub Saharan Africa. Originally produced in the UK by Two Brothers Pictures for ITV, 15 versions of "Liar" have been commissioned internationally.
With production underway and a release expected in 2026, Showmax has pre-acquired exclusive distribution rights for the African market, with rights for the rest of the world still available.
Global fixed broadband subscribers are projected to reach 1.614 billion by 2030, growing by 10.2% from mid-2024, with the highest increases in the Middle East & Africa (36.9%) and Latin America (21.5%), while mature markets see slower expansion.
The Turkish romantic comedy from Global Agency has been sold in Spain, Italy, Brazil and countries in the CIS, MENA, Africa and most of the Balkans, among others.