BBC Primetime will reach 13 million homes in South Africa, marking BBC Studios’ widest reaching branded service in EMEA. Its first hand-crafted content block in Africa will be available on SABC3 weeknights between 21:00-23:00.
The event will run from February 24 to 28. The 2024 edition saw 50% uplift in buyers, with 29 studios and distributors from the U.S., Europe, Australia, China, Africa, and the Middle East taking part.
Founded in 2012 with the ambition of making quality African content accessible on all media, Marodi TV is positioned as the leading producer of series in Senegal, which are also very popular in Africa.