A study by Digital TV Research predicts that Netflix's growth in the Middle East and North Africa (MENA) will be surpassed by its competitor, Shahid VIP, based in Saudi Arabia.
The channel U.S. paid subscribers increased in 2023, with new trials doubling in Q4. Globally, the company reaches users in Europe, the Middle East, Africa, and Latin America, reaching a combined population of nearly 1.8 billion.
The latest research by Digital TV Research shows that the region will increase exponentially its subscriptions, although penetration will still be low.