Sports rights now account for 14% of total TV revenue, underlining the premium value of live sport as broadcasters battle for subscribers and viewer loyalty.
Built on Parrot Analytics’ demand measurement technology, the tool delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors.
It has been acquired by Australian Broadcasting Company (ABC) for Australian free-to-air television channel ABC Family, and video on demand service ABC iview.
With over 25 years of international experience, Camarda combines creativity, strategic planning, and strong technical expertise, with experience in multiple countries and cultures.