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The exec is responsible for leading the commercial strategy of the Kids & Family business. In particular, he is tasked with securing international financing (co-productions, pre-sales, etc.) for the group's productions.

Headquartered in Toronto, the Serial Maven Studios partners with talent and creative producers, using a bespoke 360 approach to access internationally-focused co-financing, co-production and commissioning opportunities. The slate features twelve new titles coming to the international market for the first time.

Additionally, the company will conduct a nationwide retail program in partnership with Alliance Entertainment, a leading distributor of movies and music to major retailers and ecommerce.The series is being financed through Joint Venture Production financing of $30 million provided by WTP SPV 1, a subsidiary of Catalyst Venture Partners.  It is non-dilutive, production financing.

As a premium content business, Serial Maven Studios explores new models for the development, financing, production, distribution, and monetisation of original unscripted IP's.

The thematic axes for the edition taking place from June 18 to 21 in Spain will be Entertainment Marketing, Transmedia IP, Business Models and Financing, and New Forms of Digital Creation.