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Paprika Studios will exclusively represent a selection of ITV Studios' top-performing non-scripted formats across the key markets of CEE region. The collaboration combines a broad range of non-scripted content, encompassing cooking, reality, and entertainment formats, including titles such as "Game of Chefs," "Rat In The Kitchen," "Let Love Rule," and "My Mum Your Dad."

The partnership adds five live TF1 channels and over 30,000 on-demand hours to Netflix France by 2026, expanding its ad-supported tier and targeting the country’s 58 million broadcast viewers amid rising competition from local platforms.

Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.

This announcement comes ahead of NATPE Budapest. In one of the key deals, TV3 Group Baltics has acquired more than 200 hours of content, including the hit format "Tempting Fortune" Voltage TV and GroupM Motion Entertainment for Channel 4, UK) for its channels in Latvia and Lithuania.

The goal is to grow the global YouTube presence and launch a new flagship show, "Seuss Circle Time", as the channel becomes a top destination for family co-viewing.