Search results for nielsen
11 JAN 2024
Data
Streamers dominate major Emmy nominated shows like never before
Analysis from Nielsen’s Gracenote has found that 41 shows have been nominated in the 22 categories of major Emmy awards this year. Streaming services accounted for 27 of these shows, the highest share in Emmy history from the streamers.
8 JAN 2024
Data
How engaged are consumers in the United States with content?
The growing abundance of programs and movies across linear and streaming channels continues to engage TV audiences for about half of their daily time with media, Nielsen noted in its latest report.
21 DEC 2023
Data
Ad-avoidance and inflation: the two new main challenges for marketers
Marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation, Nielsen noted in its latest “2023 Consumer Survey Report.”
15 DEC 2023
Data
Asia: streaming and digital grows, but TV still dominates ad budgets
Nielsen’s Consumer & Media View (CMV) data reflects Asia’s rapid adoption of digital platforms, with 64% of viewers now opting for streaming video services.
26 OCT 2023
Data
Filiz Bahmanpour: "Consumers face difficulty deciding what to watch”
The VP of Product at Gracenote, the content solutions business unit of Nielsen, highlights the need for video services of connecting the right viewer to the right program at the right time, to improve their user experiences.