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The company is now the exclusive global consumer products licensor of “Fate: The Winx Saga,” the new Netflix original live action hit for the young adult audience, available on the platform in 190 countries.

The new original animated series titled ‘“Pinocchio and Friends” will be released during Q4 2021. Its pre-production, post-production, and supervision operations are set to be carried out at Rainbow studios in Italy.

The modern version of the story, inspired by Carlo Collodi’s original “The Adventures of Pinocchio,” is being considered by major broadcaster and pubcasters in licensing markets around the world.

The show up garnered over 150 broadcasters in more than 100 countries and 20 languages during its first season. Season two is set to roll out on networks worldwide.

A partnership between Rainbow and Bendetta Rossi will lead the the show's expansion into Italy, Poland, UK and Mexico. The company aims to reach audiences in over 100 countries, in more than 20 languages.