The company is now the exclusive global consumer products licensor of “Fate: The Winx Saga,” the new Netflix original live action hit for the young adult audience, available on the platform in 190 countries.
Rainbow has become the exclusive global consumer products licensor of “Fate: The Winx Saga,” the new Netflix original live action hit for the young adult audience, available on the platform in 190 countries.
“Fate: The Winx Saga” is Netflix’s six-episode live action reimagining of the “Winx Club” animated saga, an evergreen brand that has been thrilling audiences worldwide for 17 years now. The live action series follows the coming-of-age journey of five fairies attending Alfea, a magical boarding school in the Otherworld, where they must learn to master their powers while navigating love, rivalries and the monsters that threaten their very existence.
"We are extremely happy! The success of ‘Fate: The Winx Saga’ across the globe continues to show the great strength of the Winx brand. During the last few weeks, we could feel the excitement from the Winx fans, who have supported us over the last 17 years and ran to watch the Netflix series during its debut weekend. I hope the series will remain popular on Netflix for a very long time, and in the meantime, we're hugely delighted that the magic between the brand and a new challenge has happened once again," commented Iginio Straffi, Founder of Rainbow and creator of the “Winx Club” cartoon.
As one of the world's top licensors in the annual rankings with over twenty years' experience in the licensing industry, Rainbow revealed the first licenses that will bring the brand to the forefront: for the edition of the official novel of the series, written by Ava Corrigan, the publishing partners are Mondadori for Italy, Scholastic Books for the United States, Hachette for France, RBA for Spain and Latin America, Loewe Verlag for Germany, Epsilon for Turkey, and AST for Russia. Among the first deals already inked for fashion & apparel is the French Don't call me Jennyfer.