Rainbow announced that its show “44 Cats,” has accumulated millions of viewers and high ratings across the world in time for the rollout of its second season. The show, created, produced, and developed by CEO of Rainbow Group, Iginio Straffi, premiered in Q4 2018 in Italy and has since then accumulated more than 150 broadcasters in more than 100 countries and 20 languages during its first season.
Two years following its launch, the show has retained million of fans from its first season using original music mices and adventurous storylines. The show reaches its audience across all platforms including free-to-air, pay-TV and SVOD platform and also developed more than 100 licensing partnerships across multiple consumer product categories, including live events an partnerships.
The broadcast partners collaborating with "44 Cats" include Italian broadcaster Rai, which was first to air the series and attracted 50 million viewers per month, an average of 1.6 million per day. The 104 13-minute CGI episodes were rated among the top pre-school series on Pop TV in q2 in the UK, peaking with 5.5 million viewers in one month. The total viewership increased by 50% compared to Q1.
The show has been massively successful on Discovery Kids Latin America, particularly in Brazil and Mexico, with Azteca TV's airing latter reaching 120% compared to other premieres. Brazil recently launched season 2 bumped up to 70% higher than other network premieres. Other Latin American regions are set to follow in its footsteps next year. Additionally, The SVOD market is also accepting of the animated show, with Netflix offering it worldwide, Amazon Prime tacquiring it for Italy plus Yandex, Start Russia, and IVI stream it in Russia. Partners Youku, Tencent, and Xigua will also contribute to offer the show in China.
On the Carousel network in Russia, the show received more than 2 million total viewers and rates 150% above the channel average. In Canada, the Treehouse network ranked it as the number one property in its kids 2-5 years early afternoon slate. Clan TV in Spain recently started airing the show in May, growing from 780k to 1.5 million viewers in a month, in sixth place among all kid's shows.
France 5 reported a spike in viewership and explains a further surge around Christmas time. On the CCTV kids’ channel in China, the series rated as the top show in both February and April 2020, holding a 40% higher reach than its peer shows. Australia broadcasts the series on Nick JR., rating it its top show for children ages 0-4. In The Netherlands, it's the third top rating animated series on Nickelodeon with Girls 4-9.
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