Rainbow partnered with food blogger Benedetta Rossi to expand "44 Cats" into Italy, Poland, UK, and Mexico. The project launched on YouTube and 44 Cats’ social media platforms serves as an initiative that promotes Italian traditional recipes while bringing the show’s little fans together with their families to discover their talent in the kitchen.
Produced by Rainbow, 44 Cats is attracting a wider audience worldwide on the air in over 100 countries and more than 20 languages. The blend of action, comedy, friendship, and great music has turned the made in Italy preschool show into a worldwide phenomenon since debuting in 2018, 44 Cats has taken on the major kids networks with amazing results and sharing pictures of their recipe and getting the chance to win special prizes.
A YouTube video starring the Italian food blogger and "44 Cats’" protagonists, the Buffycats teaches various forms to prepare Granny Pina’s special “tagliatelle," and challenges fans to create their version with their family, following their tips.
After sharing an image of "44 Cats’" dedicated platform, a jury of experts led by Benedetta Rossi will select the best ones in each Country. The young winning experts will have the chance to live money can’t buy experience together with their families. The contest will be active in Q4 2020.