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29 MAR 2021
Data
WHAT IS THE BUSINESS POTENTIAL OF CONNECTED TV IN THE UK?
A 67% of UK advertising professionals believe CTV is a more effective channel compared to linear TV, 68% say CTV provides excellent value for money and 68% say CTV reaches target audiences better than linear TV, according to Unruly.
26 MAR 2021
Streaming
CBS SPORTS AND PARAMOUNT+ ACQUIRES US RIGHTS TO ITALIAN SERIES A
The streaming service is set to add more than 400 club matches live each season through 2024. Select matches will be televised each year on CBS Sports linear platforms, including CBS Sports Network
24 MAR 2021
Data
A NEW TREND: BRANDED INTEGRATIONS IN SVOD CONTENT
In the case of Netflix's "Cobra Kai" a Nielsen analysis found that more than 10% of the program’s viewers during a one-week period of the study did not watch any linear TV. Additionally, more than one-third of viewers watched very little linear TV.
24 MAR 2021
Distribution
GUSTO TV LAUNCHES AS A LINEAR BRANDED FOOD CHANNEL ON RLAXX TV IN EUROPE
rlaxx TV is a free, channel-based VOD service available in the UK, Germany, Switzerland and Austria with the rest of Europe soon to follow.
15 MAR 2021
Data
ITALY: VIDEO STREAMING CONSUMPTION HAS GROWN 52% IN 2020
This percentage is much higher than the growth of linear TV, which only registered 11% in the same year. Likewise, the country evidenced a strong development of connected televisions.