Through these changes, the company, credited with the production of unscripted shows in Mexico, including "Divina Comida," "Bake Off," and the hit franchise "Acapulco Shore,” hopes to enhance its global presence.
The new ViX Premium with Ads tier will provide subscribers in the country with access to the platform's exclusive premium content, including original series and movies and live sports at a lower price point with a moderate ad load.
According to Nielsen, the sports reality competition delivered an average of 350,000 adults 18-49 for the week, resulting in a 46% share among the top three Spanish-language broadcast networks.