Mattel announced that Michelle Mendelovitz has been named Head of Mattel Television Studios. She will oversee the development, production, and distribution of Mattel’s slate of episodic content on broadcast and streaming globally.
The first-time collaboration will expand on Claire’s existing global platform, which includes more than 2,750 stores, franchised locations across the world, an original experience in the Metaverse.
Returning to its original home on Sony Entertainment Television after 12 years, the show premiered on 11th November and will continue to air every Saturday and Sunday at 9.30PM IST.
The deal secures the exclusive broadcast of Televisa's telenovelas on free-to-air television in Brazil and will involve the international distribution of the successful telenovelas produced by SBT based on Televisa's formats.