Although the service has been available to the Nordic households for over four years, it has not been able to compete with the other SVOD brands. However, in March, Amazon was relaunched with a new, local Swedish profile.
The streaming service has invested $11 billion in video and music content last year, a 41% increase from the year prior. It ended the year with a $6.8 billion capitalized cost, indicating a 17% increase from the previous year.
Ade Rawcliffe (ITV), Christy Haubegger (WarnerMedia), Karen Gray (A+E Networks), Latasha Gillespie (Amazon Studios), and Miranda Wayland (BBC) shared their roadmap and KPIs to make an impact on the media sector.
The primetime animated comedy has secured deals with Amazon Prime Video, Comedy Central in Germany, Switzerland, and Austria. It originally launched on Teletoon, becoming the number one pick for audiences aged 18-49.
The new content available since March through Amazon’s on-demand video streaming platform includes the series “Pa' Quererte,” “Pobres Rico” and “La Ley del Corazón” in its first season.