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Ad-Supported plans surge as YouTube overtakes Netflix in key markets 16 APR 2025

Trends

Ad-Supported plans surge as YouTube overtakes Netflix in key markets

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.
Banijay Media Germany and Innovation Media Launch partnership with combat sports live event 11 APR 2025

Deals

Banijay Media Germany and Innovation Media Launch partnership with combat sports live event

Coinciding with the agreement, the companies unveil their first collaboration, "The Ultimate HYPE" – a live martial arts event, confirmed for 4 October in Germany.
Fremantle launches a new global sports unit, Fremantle Sports 8 APR 2025

Production

Fremantle launches a new global sports unit, Fremantle Sports

Owain Walbyoff will be appointed as the new Director of Sports at Fremantle. The new global sports entertainment unit has been spearheaded by Amelia Brown, CEO Fremantle UK; Gabriella Carriere, Group Head of Strategy; Georgette Schlick, CEO Fremantle Northern Europe; Jeff Hasler, President Original Productions; and Mark Reynolds, Global Head of Documentaries and Factual.
Shout! Studios expands its catalog with the acquisition of Gravitas Ventures 8 APR 2025

Distribution

Shout! Studios expands its catalog with the acquisition of Gravitas Ventures

Gravitas Ventures provides Shout! access to over 3,300 scripted, non-scripted, and sports-related feature film, documentary, and television titles.
Disney+ Scores Nordic rights to U.S. Women’s Soccer League 3 APR 2025

Deals

Disney+ Scores Nordic rights to U.S. Women’s Soccer League

Disney+ will stream NWSL matches across the Nordics, including playoffs, as part of its expanding regional sports push. In Denmark, TV 2 has signed a six-year deal to broadcast the top women’s domestic league starting in 2025.