The event will run from February 24 to 28. The 2024 edition saw 50% uplift in buyers, with 29 studios and distributors from the U.S., Europe, Australia, China, Africa, and the Middle East taking part.
Since the pet-themed channel debuted last year, it has been available in 27 countries, including the U.S., Canada, Europe, the Middle East, and Africa.
The number of competitors' rights holders in the U.S. and major European markets is steadily increasing, requiring users to subscribe to more platforms to access all the content.